To celebrate the 30th anniversary of the Academy Award®-winning Walt Disney Animation Studios’ classic The Lion King and the upcoming theatrical release of Mufasa: The Lion King in December, the Disney x Balmain: The Lion King collection will be released across the globe on July 8th. For the limited-edition offering, Balmain Creative Director Olivier Rousteing and his team have created a collection of ready-to-wear pieces and accessories for men and women. The striking designs build directly upon Disney’s acclaimed storytelling, as well as the powerful theme and unforgettable cast of characters that distinguish Disney’s The Lion King. This collection marks the first collaboration between Disney and the historic French fashion house.
Tasia Filippatos, President, Disney Consumer Products said: “Olivier Rousteing and the team at Balmain created a vibrant and powerful collection, beautifully capturing the heart and essence of the iconic film and the spirit of Africa. This collaboration continues Disney’s lasting legacy of working with global visionaries and spotlighting future generations of creatives.”
The collection is featured in a short film shot in South Africa by Femi Oladigbolu, which weaves together the collection’s designs, incredible scenery and the story of a Rousteing-led Balmain Army, composed of models from all across Africa, making its way toward a joyous homecoming celebration.
Oladigbolu’s film was presented as part of the The Lion King In Concert celebration evening at London’s Royal Albert Hall, featuring the Chineke! Orchestra, on July 5th.
The Disney x Balmain: The Lion King collection will launch on July 8th, online at Balmain.com and across the globe at Balmain addresses and the world’s leading fashion boutiques. Pop-up boutiques filled with the collection’s offerings. In London, both Selfridges and Harrods will feature the collection. In Paris, the large windows at Balmain’s rue Saint Honoré flagship will be dedicated to the entire collection.