Today marks the start of World Princess Week and Disney is celebrating with an all-new musical brand spot featuring music from seven-time Grammy® Award winner Jacob Collier and a ‘Let’s Party’ campaign to encourage families to throw their own Princess inspired celebration at home. World Princess Week celebrates the incredible legacy of beloved Disney princesses and their special connection with generations of kids and fans of all ages around the world.
This week will highlight the magic and fun that Disney princesses bring to every part of life. World Princess Week is part of the multi-year “Create Your World” campaign, Disney’s ongoing commitment to give kids today the opportunity and tools to use their imaginations, try new things, believe in themselves, and discover their own brand of princess magic that lies within them.
“For over a century, Disney has enchanted audiences across generations with timeless stories that ignite the imagination, and Disney princesses remain an enduring part of our storytelling—inspiring kids and fans of all ages to go beyond dreaming big, to doing big things. We created this special musical brand spot in celebration of World Princess Week, the countless Disney Princess fans around the world, and the limitless power of their imaginations,” said Mallory Wang, Vice President of Brand Marketing at The Walt Disney Company.
Be Our Guest During an All-New Musical Brand Spot
To kick off World Princess Week, Disney released today an all-new musical brand spot entitled All Princesses Make Magic. With music by seven-time Grammy® Award winner Jacob Collier, the new brand spot shows that with a little inspiration, a lot of heart, and a touch of magic, anyone can create their own world. When two young sisters throw their mum a surprise birthday party, they turn to the magic of Disney princesses for inspiration and craft a world of handmade decorations, royal costumes, and big-hearted surprises—with a little help from Dad, played by Santino Fontana, Tony Award® winner and voice of Hans in the acclaimed Walt Disney Animation Studios film, Frozen (2013). As the celebration unfolds, reality blends with fantasy and their dining room becomes a magical world forged from their imaginations.
Disney Princess ‘Let’s Party’
Inspired by the All Princesses Make Magic brand spot, the UK is running a marketing campaign encouraging families to throw their own Disney Princess parties. Throughout the months of August and September there will be a range of social and creator content to inspire families, from crafting to party recipes and more. There will also be a Disney Princess Party page (see here) with party crafts and recipes.
Create Your World with All-New Disney Princess Products
The love for Disney Princesses extends beyond the silver screen with magical experiences at home through specialty products that ignite imaginative play. Disney Consumer Products is celebrating the second year of the Disney Princess “Create Your World” campaign bringing the magic into families’ everyday lives with collaborations, spotlighting the Princesses’ playful animal sidekicks, and adding a heartwarming layer to playtime and storytelling across generations.
From LEGO®, the Disney Princess Castle & Royal Pets brings the kingdom to life, and Just Play offers huggable favorites like the Snapping Sebastian Plush and the Snort & Walk Pua Plush. Fans can also collect miniature surprises with Disney Princess Doorables or host the ultimate royal pet party with the Disney Princess Pet Palace Playset by Mattel. For those who love to step into the magic, the Disney Princess dress-up range by Disguise complete with shimmering costume, tiara, and shoes, sets the stage for unforgettable role-play.
From publishing, Tales of Courage and Kindness by Studio Press shares powerful stories of bravery, kindness, and friendship. To complete the celebration, princess-inspired health and beauty collections from Nivea, Markwins, and Mad Beauty add a little sparkle to everyday routine.
To mark World Princess Week, Disney Store is hosting the ‘Sprinkle of Magic’ Princess Experience at its new Westfield White City store from 24–26 August, and guests will find special Princess product spotlights at DisneyStore.co.uk and in-store at Oxford Street and Westfield White City. From sparkling tiaras and royal costumes to storybooks and dolls, the curated displays highlight some of Disney’s most iconic princesses, including Ariel, Tiana, Moana, Rapunzel and more.
Granting Princess Wishes for Kids Around the World
In celebration of World Princess Week this year, Disney granted princess wishes, for more than 100 kids around the world, and in Europe including:
- Disney Cruise Line granted 38 wishes for Make-A-Wish children from Europe aboard the Disney Fantasy while the ship was docked in Rome. The families experienced character meet and greets, a Royal Tea Party, playtime in the Oceaneer’s Club, a dance party with Mickey Mouse and friends, and more.
- Later this week, 60 wish children will enjoy a Princess-themed three-day, two-night stay at Disneyland Paris with private entertainment and exciting character meet and greets.
Each year, thousands of Make-A-Wish kids choose Disney princesses for their most heartfelt wish. These timeless stories and characters bring kids comfort, hope, and confidence, especially for those facing critical illnesses. As the world’s largest wish granter for Make-A-Wish, Disney grants a wish every hour of every day.
About Disney Princess
Disney Princess celebrates the most magical stories and the relatable, empowered heroines at the heart of those stories who continue to inspire fans – young and old, around the world – to discover new adventures and go out there and create their worlds. Every Disney Princess character, from optimistic and kind Cinderella to adventurous wayfinder Moana, empowers fans to dream of bringing the magic of Disney’s most beloved stories to life in their own lives, by finding the courage to impact their world and take charge of their own destinies.