On Sunday December 22nd, as fans all over Italy headed to the cinema to watch the highly anticipated new chapter of the saga; Disney Italia and eBay hosted a special screening of Star Wars: The Rise of Skywalker to create Moments that Matter for children and those closest to them who are supported by Make-A-Wish Italia in Milan.
The screening was also in celebration of eBay’s charitable campaign for Make-A-Wish Italia who grant life-changing wishes for seriously ill children. eBay donated €1 to the charity for every purchase made during Black Friday in the ‘Unmissable’ section where a selection of Disney and Star Wars products were on sale.
Disney and Make-A-Wish® have a long-standing history and since 1980 Disney has helped realise more than 130,000 wishes. The partnership is part of The Walt Disney Company’s global commitment to deliver comfort and inspiration to families with children facing serious illness.
Together we work with others to help build emotional resilience, leveraging the power of our brand, storytelling and characters to inspire and create Moments that Matter for children and those closest to them, when they need it the most.