For generations, Disney Princesses have inspired women and girls to be true to their heart, dig a little deeper, and see how far they’ll go. Disney announced today a multi-year campaign called “Create Your World,” which will feature theatrical and streaming content, Disney Parks experiences, new music cover releases, consumer products, and more to encourage fans of all ages, everywhere, to discover their own brand of Princess magic that lies within them.
“Create Your World” is a multi-faceted campaign about giving girls today the opportunity and tools to use their imaginations, try new things, and believe in themselves while not forgetting the fun and magic that Disney Princesses bring to every part of life. Kicking off the campaign is a new brand spot called “The Magic Within.” This spot encourages girls and parents alike to be inspired by the limitless possibilities of their imagination and—like their favourite Princess character—go out into the world and shape their own reality.
In addition to the brand spot, Disney announced an ongoing collaboration with musical artists in a variety of genres to reimagine timeless Disney Princess songs, including “Almost There” from Grammy® award-winning artist Coco Jones. This modern rendition of a beloved track celebrates the 15th anniversary of the fan-favourite film The Princess and the Frog (2009) and will be available across all music streaming platforms on August 9, 2024. Additional covers of classic Princess songs will be released throughout the campaign. While waiting for new songs to release, fans can enjoy a curated Disney Princess playlist throughout the month of August on their favourite music streaming platform.
This campaign will celebrate the milestone anniversaries of cherished films such as Cinderella (1950), The Little Mermaid (1989), Pocahontas (1995), and more, as these stories continue to inspire and entertain generations of fans as a part of their enduring storytelling legacy. To reminisce on favourite Princess tales, fans can enjoy the entire Disney Princess library on Disney+. And, to continue the stories of these enchanting Disney Princesses, this campaign will also provide an opportunity for fans to enjoy new upcoming content from Disney Entertainment at home and on the big screen, including Moana 2 releasing in theatres on November 29, 2024; new episodes of Disney Jr.’s Ariel now streaming on Disney+; an all-new LEGO Pixar Brave short coming to Disney+ in September.
During the month of August, Princesses of all ages will experience one-of-a-kind offerings across the worlds of Disney. For those attending D23: The Ultimate Disney Fan Event presented by Visa® in Anaheim, California at the Anaheim Convention Centre in August, Disney Princess will be highlighted throughout the weekend with specialty programming such as Disney Princess – The Concert featuring the extremely talented original screen and stages voices of some of the most beloved Princesses. During this special performance of Disney Princess – The Concert, Grammy® award-winning artist Coco Jones will be performing live, for the very first time, her new take of the fan-favourite Princess and the Frog anthem, “Almost There.”
Following this event, guests can look forward to World Princess Week from August 25 through 31, 2024, with Disney Experiences around the world joining the celebration with new and returning offerings available for a limited time. Disneyland Paris will celebrate with an expanded presence of beloved Disney Princess characters at Disneyland Park starting August 25, including the exclusive show “Live Your Story – a Disney Princess Celebration,” and specialty Disney Princess-themed food and beverage items. From August 1 to September 1, Hong Kong Disneyland will also join the festivities with the celebratory “Royal Enchantment: A Princess Processional” every Friday to Sunday featuring beloved Disney Princess characters in Fantasyland and new princess-themed cupcakes at Royal Banquet Hall. Additionally, guests may find fan-favourite princess characters appearing daily in Adventureland. Over at Walt Disney World, guests will have a chance to experience the new attraction, Tiana’s Bayou Adventure, and may also feel like royalty with food and beverage items available throughout August. At Disneyland Resort, princess-themed novelty sippers may be purchased while supplies last.
Aboard the new Disney Cruise Line ship the Disney Treasure, which will set sail in December 2024, Princess stories will come to life through Broadway-style shows including Moana and Beauty and the Beast. Fans with an adventurous spirit and looking to explore new places can travel like a Disney Princess year-round with Adventures by Disney on special itineraries inspired by Disney Princess stories. Families will be able to explore real-world destinations like Scotland, France, Germany, and China, experiencing the cultures and settings that shaped tales of Princesses like Merida, Belle, Rapunzel, and Mulan.