Kellogg’s revs up breakfast with new Disney•Pixar ‘Cars’ cereal

  • A Brand new limited edition cereal from Kellogg’s inspired by Disney•Pixar’s Cars 3 was sold ahead of the film’s release in July
  • A Honey flavour wholegrain cereal, high in fibre with nine essential vitamins and minerals

Kellogg’s changed gear to get kids racing to the breakfast table with the launch of a new cereal inspired by Disney•Pixar’s animated movie Cars 3.

The limited edition cereal contains delicious honey – flavoured wholegrain cereal shapes, rich in nine essential vitamins and minerals; Vitamin D, Vitamins B1, B6, B2 and B12, niacin, calcium, iron and folic acid. Ideal as a tasty breakfast or after-school snack, Disney•Pixar Cars cereal from Kellogg’s was formulated to meet Disney’s nutritional guidelines and is also compliant with OFCOM advertising guidelines.

The vibrant double-sided packs, featuring stunning scenes from the movie along with much-loved character Lightning McQueen, were sure to help capture the imagination of kids.

The third installment from Walt Disney Pixar Animation Studios’ popular franchise Cars hit our screens on 14 July, with the movie teaser trailer generating more than 38.9 million global views in the first 24 hours.

Kellogg’s Disney•Pixar’s Cars launches as part of a collection of Disney cereals from Kellogg’s, including Frozen, Star Wars and most recently Moana. Kellogg’s Disney•Pixar Cars cereal was stocked in leading supermarkets from July at the RRP of £2.79**.