Creating Moments That Matter
Through the Disney Moments That Matter Programme, we bring joy, comfort and togetherness to children experiencing serious illness and social isolation during childhood. Collaborating with wish granting organisations, healthcare experts in hospitals and trusted charity partners across our communities, we bring the power of our brand, stories and characters to help create magical moments when they are needed the most.
These experiences support children’s wellbeing during times of stress, fear and uncertainty, helping to ease anxiety and create opportunities for connection, escape and emotional strength that lasts well beyond the moment itself.
The Disney Moments That Matter Programme
Our ambition is to deliver over one million magical moments of joy, comfort and togetherness for children, and expand our reach in hospitals across the region by 2030.
Since launching in 2020, together with our long‑standing healthcare and charity partners, we have delivered over half a million moments of joy, comfort and togetherness for children experiencing serious illness and social isolation during childhood across Europe, the Middle East and Africa through the Disney Moments That Matter programme. By 2030 we will deliver over one million moments for children when it matters most.
Alongside these moments, we work to enhance the healthcare experience and patient journey, taking the lead from experts on how our stories and characters can help bring comfort and reduce the impact of stress, fear and anxiety often experienced in healthcare environments. Our ambition, through continued innovation and partnership, is to double our presence in hospitals and places of care across the region by 2030.
Theory of Change – New Economics Foundation
Our approach is grounded in evidence and insight, with impact regularly measured in collaboration with our partners. Research using a Theory of Change approach, carried out by the New Economics Foundation, continues to inform and strengthen our work as we evolve the programme to meet the needs of children and their families.
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Over 45 Years of Wish Granting
As part of Disney’s global wish granting programme, we grant a wish on average every hour of every day, making us the world’s largest wish granter. Working with organisations such as Make-A-Wish, we have helped grant more than 175,000 wishes globally for children living with critical illnesses since 1980. We partner with over 50 wish‑granting charities across the region to create experiences in a way only Disney can, bringing favourite stories to life and creating memories that last a lifetime for children and those closest to them when it is needed most.
The Magic of Movies in hospitals
Through our global Disney Movie Moments programme, we collaborate with charity partners to bring the magic of film into hospitals, from the latest releases to stories that last a lifetime on Disney+. This helps children and their families to come together, step into other worlds and escape the day‑to‑day reality of hospital life.
The Magic of Disney in hospitals
As part of Disney’s global hospital programme, we work in partnership with healthcare providers and charity partners to help bring comfort and joy to elements of the hospital experience for children. Guided by clinical expertise, we add Disney stories and characters into care environments and procedures in ways that help reduce stress, fear and anxiety.