Inspiring Potential
Through the Disney Future Generations programme, we create opportunities for future generations to discover and achieve their potential through the power of our brand, stories and characters. In 2025, we reached over 248,000 children and young people from across the region through these experiences. Working with trusted partners across education, sport and the creative industries, we create access and opportunity for children and young people to build confidence, develop skills and broaden their horizons.
Education – Bringing Learning to Life
Working with trusted partners across education, we open up access and opportunity for young people to explore their interests and develop skills through engaging, practical learning experiences that feel different from the everyday. By bringing our stories, characters and expertise into learning environments, we help bring education to life in an accessible way that inspires new possibilities for the future.
Sport – Confidence Through Play
We work with partners to create opportunities for young people to get active and build confidence and connection through sport. Using the power of Disney stories and characters, play experiences encourage participation, teamwork and self‑belief, helping young people develop the confidence and resilience that supports their wellbeing and future.
Creative Industries – Inspiring Future Storytellers
Through partnerships across the creative industries, we open up access to opportunities that help young people explore their potential as future storytellers. We provide experiences that build skills, develop confidence and offer insight into pathways connected to the worlds of storytelling, media and entertainment.