The Magic of Disney in Hospitals

The magic doesn’t stop at the screen. Across Europe, Middle East, and Africa (EMEA), Disney works alongside healthcare professionals to reimagine care journeys, reducing stress and fear for children and their families.

Through partnerships like our collaboration with Philips, we have created the Philips Ambient Experience with Disney themes – an MRI experience designed to help children feel calmer and more relaxed during scans. Alongside immersive installations, creative workshops and special hospital visits, we help make clinical environments and procedures into more engaging and reassuring experiences.

For children living with life-limiting or life-threatening conditions, we also partner with wish-granting organisations to deliver life-changing experiences for them and their families.

This commitment is rooted in Walt Disney’s own tradition of visiting children’s hospitals with animators and beloved characters to bring joy and comfort. Today, this legacy is reflected in Disney’s commitment to delivering moments of comfort and joy to seriously ill children around the world. As part of a recently fulfilled $100 million commitment to help reimagine the patient experience, more than 1,700 children’s hospitals and paediatric places of care in 45 countries around the world, including in EMEA.

Germany, Israel & Portugal

Since 2019 Disney Germany have supported Deutsches Herzzentrum München – Klinik für Kinderkardiologie und angeborene Herzfehler to help reduce fear and anxiety in young patients experiencing MRI scans with Disney+ subscriptions via VR headsets that allow them to escape into their favourite story during the procedure. All German partner hospitals have also received “Get-well-soon boxes” with toys, books and plush including branded certificates of “bravery” for difficult examinations in hospitals.

Turkey

At Koç University Hospital in Türkiye, the paediatric inpatient floor was transformed with Disney-themed murals that bring comfort and imagination to young patients. Developed in collaboration with Make-A-Wish Türkiye, the experience came to life with a special visit from Mickey Mouse, while Disney VoluntEARS spent time with children doing creative bedside activities — helping create brighter hospital moments for children and their families.

South Africa

In 2024, Disney South Africa partnered with non-profit organisation Reach For A Dream to create the 45th “Dream Room” at Pholosong Regional Hospital – a vibrant space featuring a fully renovated ward, dedicated therapy room and playful garden designed to inspire hope and joy.

By transforming hospital spaces into places where children can dream, laugh and experience the magic of movies, Disney builds on its legacy of social purpose and moves closer to its ambition of creating one million Moments that Matter by 2030.