Special livery marks the launch of “May Your Wishes Come True”, Disney’s largest holiday campaign to date
In October 2023, The Walt Disney Company Africa and LIFT unveiled a co-branded celebratory aircraft livery to kick-off Disney’s biggest festive campaign to date in South Africa, “May Your Wishes Come True”.
The livery features some of the most iconic and memorable characters from Disney, MARVEL and Star WarsTM, including: Disney’s Mickey and Minnie Mouse, Moana, Black Panther, GroguTM, Elsa, Spider-Man. A brand new character also makes an appearance, Asha, from Walt Disney Animation Studios’ upcoming “Wish”, which releases in cinemas nationwide from 22 November. The Disney inspired plane (tail number ZS-GAS) will appear in South African skies and at airports from 20 October and service routes between Johannesburg, Cape Town and Durban.
On board, customers can expect special Disney and LIFT surprises, as well as kiddies activity packs to make flying with little ones a breeze during the busy holiday season, with giveaways and more treats. The excitement won’t stop there, because LIFT has additional surprises between 1 and 12 December for lucky travelers on select flights, as South Africans get ready for the festive season.
Fans and travellers who spot or travel on the Disney-inspired Plane can share their pics on social media, using the hashtag #DisneyandLIFT and tagging @DisneyAfrica and @LIFT__SA.
Christine Service, Senior Vice President and General Manager of The Walt Disney Company Africa, said: “To mark our 100th year anniversary (16 October 2023), The Walt Disney Company is celebrating the fans and storytellers who have sparked the joy and magic that embodies Disney over the last century. We hope that this exciting and unique collaboration with LIFT will bring delight to travellers of all ages this holiday season as we mark this milestone anniversary.”
Luke Roberts, General Manager of Consumer Products, Games and Publishing of The Walt Disney Company Africa, said: “Rolling out in stores nationwide from November, “May Your Wishes Come True” is Disney’s biggest retail campaign to date. With the holiday season approaching and “Wish” releasing in cinemas nationwide from 24 November, we are inspired by the universal truth of wishing to be together at this special time. This collaboration with LIFT truly celebrates this togetherness with families and fans.”
Jonathan Ayache, CEO of LIFT, said: “As a beloved family brand, Disney is a perfect fit for LIFT. With our new livery, together we celebrate the love, magic and family togetherness that signals the festive season. We’re proud to link arms with Disney, through this collaboration, our hope is to ignite a sense of fun, wonder and excitement for the whole family during the upcoming season of school holidays and family celebrations.”
Customers can visit www.lift.co.za to book flights and stand a chance of flying on the #DisneyandLIFT aircraft. Travellers aboard the airline will continue to enjoy all the perks LIFT has to offer including complimentary snacks, coffee from vida e caffè and extra-friendly service from the stylish cabin crew. LIFT has flexible flight changes with unlimited penalty-free changes and no cancellation fees up to 24 hours before departure.
From November, Disney’s “May Your Wishes Come True” will offer the perfect opportunity to stock up on those gifts for every member of the family – from stocking fillers, toys, apparel, books and so much more – featuring the very latest and greatest from Disney, Pixar, Marvel and Star Wars. With much more to share, this festive season is set to be an unforgettable one as we wish together for the holidays.