The Walt Disney Company and Make-A-Wish® launched the #FriendLikeMe Challenge today—World Wish Day®, the first of a number of activities in the run up to celebrating the release of Walt Disney Studios’ much anticipated new movie, “Aladdin.”
The #FriendLikeMe Challenge is a cause marketing campaign between two of Make-A-Wish®’s wish granters, Disney and Will Smith. The actor/recording artist, who stars in Disney’s “Aladdin” as the wish-granting Genie, will encourage fans and celebrities to participate. Where there’s a wish, there’s a way to help children with critical illnesses. If you were the Genie and had the chance to grant three heartfelt wishes for someone, who would you share them with? Tag a friend on Twitter and/or Instagram, and for every public post with #FriendLikeMe from now through May 24, 2019, Disney will donate $5 up to $1 million to Make-A-Wish to help grant life-changing wishes all over the world. Visit FriendLikeMe.org for more information. Disney’s “Aladdin” is released in cinemas across Europe, Middle East and Africa (EMEA) from May 8 (France) and from May 22 in other markets.
This campaign is the first of many activities that Disney and Make-A-Wish are collaborating on across EMEA in celebration of wishes, Aladdin and helping children with critical illnesses. These initiatives include special gala screenings, additional wish granting and further opportunities for consumers to help play their part in the campaign.
Disney and Make-A-Wish® have a long-standing history and since 1980 Disney has helped realize more than 130,000 wishes for children with critical illnesses around the world. The campaign is part of The Walt Disney Company’s global commitment to deliver comfort and inspiration to families with children facing serious illness. Together we work with others to help build emotional resilience, leveraging the power of our brand, storytelling and characters to inspire and create Moments that Matter for children and those closest to them, who need it most.
Sara Hanson, Director of Charitable Programmes, Disney EMEA, said: “There is such a strong link between the much-loved story of Aladdin and the impact real wishes can bring through the work of wish-granting organisations such as Make-A-Wish®, so we’re thrilled to launch a campaign together that continues to support our duel quest to create Moments that Matter for families with children facing serious illnesses across EMEA.”