Disney EMEA Partners with Five Major Brands to Celebrate Release of The Lion King

Disney EMEA has teamed up with five renowned brands – Pandora, Cereal Partners Worldwide, comparethemarket.com, Intrepid Travel and the Kenya Tourism Board – to celebrate the movie release of The Lion King. The brand collaborations will run across an array of sectors, celebrating the film’s characters and setting.

Pandora is celebrating the release with a new jewellery range inspired by the film that invites customers to “let your style roar”. The range will be promoted across VOD, social, digital and OOH, in-store media and point of sale until July 27th. To celebrate the range, three of the brand’s flagship stores in Oxford Street, Marble Arch and Birmingham will transform their window displays with a jungle-inspired design. Pandora also sponsored the European premiere of the film in Central London on July 14th.

Cereal Partners Worldwide, the joint venture between Nestlé and General Mills, is giving UK customers the chance to win a family safari to Tanzania as part of a global campaign taking place in more than 70 markets across EMEA, LATAM and Asia. The competition, running on millions of cereal packs globally including Nesquik, Shreddies and Cheerios, will be supported by VOD, social and digital activity. There will also be in-store, e-commerce, social and print executions. In the UK, the campaign will be seen in all major UK grocers until August 2019.

comparethemarket.com is celebrating the big-screen comeback of meerkat Timon in a new campaign for Meerkat Movies, which offers customers who purchase a qualifying product 2 for 1 on cinema tickets for an entire year. The creative features Aleksandr and Sergei excitedly awaiting Timon’s big-screen debut to the backdrop of The Lion King trailer in the cinema. It will run in the UK across VOD, cinema, digital, social radio and owned platforms including email, app and social.

Intrepid Travel, the world’s largest small group adventure travel company, is also launching a competition to win a safari for two in Africa. The competition, which invites customers to “discover their kingdom” will be promoted on social media, TV advertising and in the UK with a London Underground advertising execution. The campaign will run in Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Lithuania, Luxembourg, Malta, Norway, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Turkey and the United Kingdom until August 15th.

Kenya Tourism Board also collaborated with Disney’s The Lion King by sponsoring the European premiere as well as an extensive press and influencer trip to Kenya that showcased some of the places that inspired The Lion King, including famed parks like the Maasai Mara, and Kenya’s diverse range of tourism products – from their culture and pristine beaches to their cuisine.