Disney Store launches Rainbow Mickey Collection as part of PRIDE 2018 celebrations

As part of this year’s Pride celebrations, Disney Store UK is releasing the Rainbow Mickey Collection, an exclusive range of products including t-shirts, accessories and pin set. The range is on sale at www.disneystore.co.uk from June 25th.

Disney PRIDE UK & Ireland will be marking Pride 2018 with a donation to Diversity Role Models. Diversity Role Models (www.diversityrolemodels.org) actively seeks to embed inclusion and empathy in the next generation. Their vision is an inclusive education system where future generations embrace, accept and support difference.

In addition, throughout the rest of June and across all the PRIDE celebrations across EMEA in July, to celebrate Pride month, Disney Store cast members have the opportunity to wear an exclusively designed Mickey Rainbow pin on their store uniform.

The Mickey Rainbow pin initiative was received with much enthusiasm at its launch last year by cast members in the UK and the Nordics, and the Disney PRIDE group are very excited to be launching it for the first time in Italy, France, Spain, Portugal and Germany in 2018. In fact, over a thousand pins have already been distributed across Europe!

At this year’s Pride celebrations in London, The Walt Disney Company is once again marching in the London parade. Following last year’s overwhelming success, which was Disney’s first participation in a Pride march outside the USA, and saw the company win the Best New Group Award, attendees can expect another display of colourful Mickey-shaped balloons, enthusiastic dancers dancing and singing along to classic Disney tunes, as well as energetic high fives from cast members from Disney, Disney Stores and Industrial Light & Magic. You can also join the celebration with us by listening to a special Spotify playlist of classic tunes selected especially for the day.

And for the first time in 2018, the Disney PRIDE group based in Dublin will be marching in the Dublin Pride Parade taking place on 30th June.

Disney Pride UK & Ireland was founded in July 2016 as an Employee Resource Group for LGBT+ and ally employees. The group’s mission is to encourage an open environment where employees can feel safe to be their authentic selves and supported to be who they are.