Disney UK teams up with eBay and Clarks UK to celebrate the release of ‘Avengers: Infinity War’

Disney UK has partnered with ecommerce brand eBay and shoe brand Clarks for the release of the highly-anticipated movie, Marvel Studios’ Avengers: Infinity War.

The film, which celebrates ten years since the Marvel Cinematic Universe began, sees much-loved superheroes Iron Man, Thor, The Hulk, and the rest of the Avengers unite to fight their most powerful enemy yet. Avengers: Infinity War has already made history by earning £457m worldwide on its opening weekend.

Following on from the success of the Star Wars: The Last Jedi campaign, eBay and Disney have teamed up once again to bring innovative storytelling to consumers. The aim of the campaign is to celebrate the theatrical release of Marvel Studios’ Avengers: Infinity War, whilst showcasing the plethora of Marvel product available on eBay.

eBay has collaborated with YouTube stars Colin Furze and James Bruton to bring the film to life, with the YouTubers spending 6 weeks designing the Marvel Studios’ Avengers: Infinity War fan made HulkBuster. Furze focused on the physical build and engineering including the impressive hydraulic legs, whilst Bruton focused on the CAD design and electronic control system. All products used within the build were purchased from eBay.co.uk. The making of the Hulkbuster is being released in a three-part series on Colin Furze YouTube Channel.

This partnership allowed Disney to reach a growing set of consumers who retrieve large amounts of information through online platforms such as YouTube. The extensive Marvel product offering showcased on eBay combined with the unique humour brought by Furze and Bruton allowed for an engaging and effective partnership.

Clarks Kids have been inspired by Marvel’s mightiest heroes to create an exclusive multi-gender collection that celebrates strength in unity. Launched with the UK theatrical release of Avengers: Infinity War on April 27th, the iconic collection includes four limited-edition pairs of shoes which are based on the characters Iron Man, Hulk, Captain America and Black Widow. This distinct range captures the spirit of each hero while providing children with liberated movement through comfort for everyday adventures.

Like every kid on the planet, the Avengers all have very different and distinct identities. When they join forces, their strengths combine and they become Earth’s mightiest team of heroes. The campaign – Greater Together – will strive to encourage kids to celebrate their unique strengths and abilities and to stand together as one; empowering them to be fearless, to believe in themselves, and to support each other.

Anna Hill, CMO, The Walt Disney Company UK & Ireland said: “Avengers: Infinity War has not only captured the imagination of audiences around the world, but also the brands we are partnering with. Highlighting the innovation, creativity and diversity of the film and its characters, eBay and Clarks have created new and exciting ways to engage with a wide range of audiences.”