On Wednesday (30th January), Disney revealed more of the innovative new Toy Story 4 product range at the Nuremberg International Toy Fair ahead of the hugely anticipated Toy Story 4 movie, in cinemas this summer.
Following on from revealing the new Woody, Buzz and Forky toys at the London Toy Fair last week, Disney unveiled a selection of toys focussing on more two brand-new characters, Ducky and Bunny, a pair of bubbly carnival plush toys, at Nuremberg on Wednesday. The new Ducky and Bunny toys include ‘Ducky and Bunny Huggable Plush’ by Thinkway and the ‘Ducky and Bunny Interactive 2-pack’ by Mattel which has over 20 sounds and phrases for realistic play.
As well as exciting new toys and accessories, a brand new mobile game, Toy Story Drop! from Big Fish Games, will launch this spring ahead of the film release in June. And one of the most hotly anticipated games of 2019, Square Enix’s KINGDOM HEARTS III which launched 29th January, features a Toy Story World. Moreover, Disneyland Paris visitors of all ages can feel what it is like to be shrunk to the size of a toy at Toy Story Playland, featuring various play areas and exclusive attractions such as RC Racer and Slinky Dog Zigzag Spin.
The full product range includes merchandise from different categories, such as toys, accessories and publishing, and will be available at Disney Store and shopDisney.co.uk as well as various retailers across EMEA from 22nd April 2019.
“Everyone at our Company knows how special Toy Story is, and the relationship fans have with these beloved characters,” commented Tasia Filippatos, Senior Vice President, Disney Consumer Products Commercialization EMEA. “This translates into movies, toys and merchandise of the highest levels of innovation and creativity. The support across the business, with best-in-class retail activations and marketing campaigns, will reinforce the strength of this much-loved franchise. We are very proud of this new collection of products and we’re sure that they will delight fans of all ages.”