- Make-A-Wish® to benefit from sales of the vintage-inspired Mickey Mouse soft toy that features in the campaign, available for fans to buy at Disney Stores and shopDisney across EMEA
- Fans can also support Make-A-Wish® with purchase and download of the ‘Love Is A Compass’ charity single, Griff’s soundtrack that features in the Christmas campaign
- Families can also trigger donations to Make-A-Wish® by sharing a festive memory on Instagram, Facebook and Twitter using #LoveFromDisney
From Our Family To Yours Christmas Campaign | Disney and Make-A-Wish® | Vintage Mickey Mouse Holiday Soft Toy | ‘Love Is A Compass’ | ‘Love Is A Compass’ Terms and Conditions | #LoveFromDisney Terms and Conditions | Cross-EMEA support for Make-A-Wish through From Our Family To Yours | More about the Disney and Make-A-Wish partnership
Disney EMEA has launched its 2020 festive campaign ‘From Our Family To Yours’, including its first-ever Christmas advert, a three-minute animated tale telling a touching story of a grandmother, her granddaughter and the family traditions that connect them through the years. The advert is part of the celebrations marking a 40-year partnership with children’s charity, Make-A-Wish®, and is airing across TV and Digital plus Disney’s own channels in 26 countries in EMEA, as well as Australia, New Zealand, North America and parts of Asia.
The heart-warming storyline is inspired by the themes of traditions, family togetherness and nostalgia, and introduces two new characters – a grandmother, Lola, and her granddaughter – alongside familiar friend Mickey Mouse who features as a much-loved toy, gifted to Lola as a young child by her father in 1940. With each passing year, Mickey comes to symbolize Lola’s childhood and a present day connection to her granddaughter, ultimately inspiring a festive surprise on Christmas morning.
For the past 40 years, Disney and Make-A-Wish have been working together to grant life-changing wishes for children and bringing magic to wish kids and their families when they need it the most, starting with the very first wish granted at the Disneyland Resort in 1980. Disney is the largest wish granter in the world, having fulfilled more than 140,000 wishes globally. These experiences not only brighten lives for a special moment, but also help wish children and their families build emotional resilience and help replace fear with confidence, sadness with joy and anxiety with hope.
This campaign is helping support Make-A-Wish in a number of ways, as laid out below and Jason Suckley, Make-A-Wish UK CEO, highlights how this is all helping the charity.
A limited-edition, Vintage Mickey Mouse Holiday Soft Toy, complete with unique features seen in the advert, is available to buy at Disney Stores and online at shopDisney across EMEA.
For every Mickey plush sold within this range at Disney Stores or online at shopDisney up until World Wish Day on 29 April, 2021 inclusive, 25% of the retail price (ex. VAT/sales tax) will be donated to Make-A-Wish® organisations to help grant wishes for children.
The story is accompanied by the emotive vocals of UK artist and Ivor Novello Rising Star nominee, Griff (19), who performs Love Is A Compass, the official soundtrack of the campaign and written by songwriting/production team, PARKWILD. The charity track is available for sale and download.
For every download of the Love is a Compass single from an official digital service provider before 31 December 2020, 100% of the proceeds from the retail price will be donated to Make-A-Wish® International who support their international Affiliates. Royalties, fees and operational costs waived by all parties involved to raise the maximum donation. Proceeds include all profits from the retail price of the download minus local tax contributions.
Make-A-Wish® reaches communities in nearly 50 countries worldwide through its international Affiliates. To find out more about your local Make-A-Wish Affiliate including charity registration details go to www.worldwish.org.
To celebrate the theme of festive family traditions, and to help support Make-A-Wish grant more life-changing wishes for children, Disney is also encouraging fans to head to Facebook, Instagram or Twitter to share their own past and present festive memories using #LoveFromDisney. For each special memory shared (text or image) up until 31/12/20 inclusive, Disney will donate $1USD to Make-A-Wish® up to US $100,000. Participating countries include: UK, Ireland, France, Germany, Spain, Turkey, Israel, Greece, Denmark, Netherlands, Belgium, Austria, Switzerland, Norway, Finland, Sweden, Australia and New Zealand.
Variations on the hashtag that will be included in the total count are: #disneydensevgilerle and מדיסניבאהבה#
Please note that for privacy reasons, Disney is only able to track and include public posts. Uploads to private accounts cannot be counted.
Make-A-Wish reaches communities in nearly 50 countries worldwide through its international Affiliates. To find out more about your local Make-A-Wish Affiliate including charity registration details go to www.worldwish.org.
Countries across EMEA are also launching their own initiatives that benefit local Make-A-Wish organisations as part of the From Our Family To Yours campaign. This includes a bespoke Mickey necklace on sale in Israel and famous music artists in Italy and Spain helping promote the From Our Family To Yours campaign via social and PR campaigns. More details on the specific local initiatives will be relayed in due course.
Disney’s Parks, Experiences and Products business also recently unveiled its first collection inspired by and benefitting Make-A-Wish – the Wishes True Blue Colour Collection – with sales from the collection across Europe, the US and Canada generating a US $500,000 donation to Make-A-Wish organisations to help grant wishes for children
Disney’s Social Purpose
As well as being a responsible business, Disney is dedicated to providing comfort and inspiration to those in need and creating inspiration and opportunity for those who want to improve their world. Disney’s long-standing partnership with Make-A-Wish ® is an example of how, through working with others, we help build emotional resilience. Together we bring the power of our brand, stories and characters to inspire and create Moments that Matter for children and those closest to them when they need it the most. In 2019, we created over 26,000 life-changing moments across Europe. For more information on our programmes and our long-standing charitable partners please visit www.thewaltdisneycompany.eu
About Make-A-Wish International
Make-A-Wish® creates life-changing wishes for children with critical illnesses. We seek to bring every eligible child’s wish to life because every child deserves a childhood. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness. This year marks the 40th anniversary of the wish that inspired the founding of the organization in 1980. Since then, Make-A-Wish has become the world’s leading children’s wish-granting organization, serving children in nearly 50 countries worldwide. Together, generous donors, supporters, staff and more than 43,000 volunteers unite to deliver hope to wish kids and their families when they need it most. In total, Make-A-Wish has granted more than 500,000 wishes; more than 33,000 wishes in 2019 alone. For more information about Make-A-Wish America, visit wish.org and for more information about Make-A-Wish International, visit worldwish.org.
About Disney Consumer Products, Games and Publishing
Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company’s brands and franchises—including Disney, Pixar, Marvel, Star Wars, National Geographic, and more—into the daily lives of families and fans around the world through products and experiences across more than 100 retail categories from toys and t-shirts to apps, books, video games, and more. A division of the Disney Parks, Experiences and Products segment, CPGP’s global operations include: the world’s largest licensing business, one of the biggest children’s publishing brands, a leading licensor of interactive games across platforms, Disney store locations globally, and the shopDisney e-commerce platform.
Additional Information about the Christmas Advert
With storytelling at its heart, the campaign features two lovable new characters, Lola and her granddaughter, alongside Mickey Mouse, who features as a much-loved toy gifted to Lola as a child. Titled ‘From Our Family To Yours’, the ad was created by Disney’s Consumer Products, Games & Publishing business, based on insights around the role that Disney plays at Christmas for families. The story reflects the themes of traditions, bringing families together and nostalgia that families across EMEA identified as being important to them over the Christmas period. It was produced by Flux Animation Studios in New Zealand.