Star Wars: The Rise of Skywalker sees Lucasfilm and director J.J. Abrams join forces once again to take viewers on an epic journey to a galaxy far, far away for the riveting conclusion of the seminal Skywalker saga, where new legends will be born and the final battle for freedom is yet to come.
Coca-Cola Zero Sugar and Star Wars: The Rise of Skywalker have teamed up to promote limited edition Coca-Cola No Sugar in a campaign that brings ‘Full Force Zero Sugar’. The packaging will feature six specially commissioned Star Wars: The Rise of Skywalker character illustrations by Russell Walks and invites buyers to “collect all characters now”. To promote the campaign, Coca-Cola has created a vending machine that lets people experience the feeling of ‘the Force’ in real life; “The Feel the Force Machine’. Using EEG headsets, players battle it out using their powers of concentration to pull the can towards them in order to win one of the Coca-Cola Zero Sugar limited edition cans. Additionally, the brand invites users to participate in the “Feel the Force Challenge”, a digital game experience that utilises innovative hand recognition technology to allow users to feel like they’re using the Force to answer Star Wars trivia questions. The collectible edition packs will be supported by TV, cinema, paid social, digital, out of home and POS activity and will run until January 2020.
Samsung and Star Wars are aiming to create a joyous and stress-free holiday season as part of its special holiday collaboration. To kick off the campaign, Samsung and Star Wars will release a campaign video centred around a dog with a striking resemblance to iconic Star Wars character, Chewbacca, as well as another character that Star Wars fans will recognize toward the end of the video. The story of the campaign film is about how a family communicates seamlessly across their Galaxy devices to make their holiday dreams come true. With the connected ecosystem amongst Galaxy Note10, Note10+, Watch Active2 and Tab S6, the film tells that amazing things are possible. The film features a number references to the Star Wars galaxy for fans to enjoy.
Porsche is excited to collaborate with Lucasfilm to celebrate the release of Star Wars: The Rise of Skywalker. The timeless design of these iconic brands will be honoured in a way that is sure to ignite enthusiasm among two of the most passionate fan-bases in the galaxy. The collaboration coincides with both the release of Star Wars: The Rise of Skywalker, and the launch of the all-new, fully electric Porsche Taycan, marking a seminal moment in the history of Porsche. For more information visit the official Porsche website or follow @Porsche.
Vodafone is launching a global campaign, inviting consumers to join their “legendary” Next Generation Networks. The Gigabit Net 5G promotion will run in 14 countries in Europe and Africa, across paid social, digital, out of home and radio from December 4th to 18th. Vodafone Business will also be the headline sponsor for the European Star Wars premiere in London, as they look to turn a spotlight on the next generation of businesses, while Vodafone UK will be the partner for the regional premieres on December 18th, offering tickets to UK customers via VeryMe Rewards.
eBay teamed up with Lucasfilm, Disney EMEA and BBC’s Children in Need to challenge influencer Colin Furze to create a life size replica of Luke Skywalker’s landspeeder from Star Wars: A New Hope. The build was revealed on BBC One on November 15th with the landspeeder auctioned on the eBay website to fundraise for BBC Children in Need, along with a series of other Star Wars related items. The auction, which ran until November 20th, raised £50,000 for Children in Need. Visit www.ebay.co.uk/childreninneed for more details.
Cereal Partners Worldwide is launching promotional packs inspired by Star Wars: The Rise of Skywalker. The Light Side and Dark Side packs will offer customers the chance to win prizes for the whole family, including a Star Wars inspired trip. Some of the packs also include back-of-pack activities including a Star Wars crossword and cut-out X-wing and TIE fighter ships. It will run in over 70 markets globally and be supported by TV, digital and social activity, as well as in store activations.