Following months of anticipation, retailers around the world celebrated Triple Force Friday and Frozen Fan Fest as all-new products from a trio of original Star Wars entertainment releases and Disney’s “Frozen 2” hit shelves, marking the first-ever simultaneous global product rollout.
Following a week of epic product reveals – which included a Star Wars livestreamed event featuring film talent, and global product debuts from hundreds of celebrity Frozen fans and social influencers – fans can now get their hands on a wide array of new products spanning toys, apparel, fashion accessories, housewares, tech, books, consumables and more.
“This week marked the biggest retail event ever for The Walt Disney Company, giving fans a unique opportunity to connect more deeply with their favorite stories and characters from Star Wars and ‘Frozen 2’,” says Ken Potrock, President, Consumer Products Commercialization. “We couldn’t wait for fans around the world to experience the newest products, games, books and more tied to these beloved characters and their new adventures.”
About Triple Force Friday
Triple Force Friday celebrated the launch of a range of brand-new products inspired by a trio of upcoming original Star Wars releases, including:
- “Star Wars: The Rise of Skywalker”: the highly anticipated final installment of the Skywalker saga, which hits theaters December 20
- “The Mandalorian”: The first-ever Star Wars live-action series, which will debut in the U.S. on November 12 exclusively on Disney+, The Walt Disney Company’s new streaming service
- “Star Wars Jedi: Fallen Order”: a brand-new action adventure game from Respawn Entertainment, releasing November 15
About Frozen Fan Fest
Frozen Fan Fest was a global celebration that kicked off with hundreds of celebrity Frozen fans and social influencers from around the globe taking to social channels on October 2nd to reveal the all-new assortment of products for fans of all ages, including apparel, fashion accessories, toys, housewares, books and more. Fans were encouraged to share their favorite Frozen moments and follow along with #FrozenFanFest across all social platforms.
The celebration will continue at retailers worldwide as new products will continue to roll out leading up to the theatrical release and beyond.
Frozen Fan Fest and Triple Force Friday Retail Celebrations
Disney Store will kick off Frozen-themed in-store events in selected Stores across EMEA from 5th November and selected dates throughout October. Guests are invited to join in a Frozen themed sing-along and how to draw Olaf classes.
Across EMEA, select retailers in major markets opened from midnight on 4 October, featuring the new range of products from both properties as well as a selection of limited-edition commemorative products. Fans can also expect the momentum to continue through each content release and beyond.
Throughout the weekend 4th – 6th October, key retailers across the region including Smyths, Amazon, The Entertainer, GameStop, El Corte Inglés and Sainsbury’s joined in to celebrate Triple Force Friday.
About Disney Parks, Experiences and Products
Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox, and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawai‘i; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.
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