Disney EMEA are honouring Pride Month 2020 with a range of activity including a brand new product range available across key European markets, with donations being made to LGBT+ charities across the region.
The exclusive Rainbow Disney Collection, consisting of a Rainbow Mickey plush and pin set, t-shirts, cups and other accessories, will be available in Disney Stores and online at shopDisney from June 2nd across nine markets including the UK, France, Spain, Germany and Italy, with a number of markets recognising Pride Month by making donations to non-profit LGBT+ charities, including Diversity Role Models (UK), Arelas (Spain) and Diversity Munchen (Germany).
Other activity taking place in Pride Month sees Disney UK & Ireland’s business resource group, Disney PRIDE UK&I, hosting digital sessions including TED Circles, Watch Parties and Book Clubs to virtually bring the community together in lieu of participating physically in pride parades throughout the region.
In addition, in honour of Pride Month 2020, Disney Channel has created four pieces of bespoke content featuring talent celebrating Pride and what diversity means to them. Running on Disney Channel UK, as well as on Disney Channel’s YouTube channels, the talent includes Disney channel royalty Raven-Symone, the executive producer and star of new spin-off Raven’s Home, who also appears in a Disney Channel US spot. Other shows to feature are Coop & Cami, Bunk’d and Sydney to the Max.
Disney also recently announced the release of Out from Pixar Animation studios, a short film available on Disney+ that introduces the studio’s first gay main character.