To celebrate the release of Toy Story 4, Disney and Italfarmaco, the Pharamaceutical enterprise, hosted a special screening across Spain, creating 400 Moments that Matter for seriously ill children and those closest to them. The special screenings gave the children the same chance that other children outside the hospitals have to enjoy the simple but precious moments of going to the theatre to watch a movie – on its release day!
With the help of Italfarmaco and a production company, we turned a simple conference room into a movie theatre. The celebrations took place in three hospitals in Madrid and the biggest children’s hospital in Barcelona. To make the screening extra special, every child was surprised with a goodie bag handed out by 12 Disney VoluntEARs, on hand to help create an extra special experience for the children.
This initiative is part of The Walt Disney Company’s global commitment to deliver comfort and inspiration to families with children facing serious illness. Together we work with others to help build emotional resilience, leveraging the power of our brand, storytelling and characters to inspire and create Moments that Matter for children and those closest to them, when they need it the most.