- Disney Magical Holiday Campaign ‘From Our Family to Yours’ once again supports long-standing partner, Make-A-Wish, helping the charity to create life-changing wishes for children with critical illnesses that can be an important part of the healing process.
- The Hebrew version of the advert soundtrack ‘Love Runs Deeper’ is sang by Israel’s popular singer and dancer Stephan Legar.
- Disney Israel grants Yuval’s wish, bringing Yuval and Stephan together to sing and dance along to the ‘Love Runs Deeper’ soundtrack.
Disney has launched the “From Our Family to Yours” Holiday campaign, before Christmas and Hanukah, with a magical new festive advert to mark the start of the Holiday season. The three-minute animated tale focuses on a story that emphasizes the sense of “family togetherness” and the power of storytelling. The subject of storytelling is a cross-generational tradition, from bedtime stories to children reading books with a flashlight after the lights go out, under a blanket.
Double Grammy Award winner Gregory Porter performs an emotive rendition of original track ‘Love Runs Deeper’ providing a musical narrative to the advert. The Hebrew version of the track is performed by Israel’s popular singer and dancer Stephan Legar. The song is available on all Disney digital channels in Israel, including YouTube and social networks as of November 17, 2021.
This campaign once again supports Disney’s long-standing partner, Make-A-Wish, helping the charity to create life-changing wishes for children with serious illnesses that can be an important part of the healing process. Yuval, a 6 year-old Wish Child from Make-a-Wish Israel, whose wish is to sing and dance with Stephan Legar had his wish granted by Disney Israel. Yuval and Stephen were brought together at a recording studio in Rishon Letzion and spent the day singing and dancing to ‘Love Runs Deeper’ in Hebrew, creating Moments That Matter for them both to remember.
The original soundtrack ‘Love Runs Deeper’ by double Grammy Award winner Gregory Porter is available to download on music platforms. For every download before 31st December 2021, 100% of the proceeds from the retail price will be donated to Make-A-Wish International to help grant life-changing wishes that help children build the physical and emotional strength they need to fight critical illnesses. The local version of the song “Rak Ahava techaber רק אהבה תחבר” by Stephan Legar is also available on digital streaming platforms by Universal Music Publishing that can be found on Spotify and apple music.
Keren Saar, Senior Retail & Trade Manager of Disney Israel, stated: “We are proud to be able to support our long-term charity partner Make-A-Wish through our Holiday campaign once again this year. We hope that by using the art of storytelling, our campaign will not only resonate with all the families in Israel, but also help us to create Moments that Matter for children and families when they need it the most.”
Dennis Bar-Aaron, Founder and CEO of Make A Wish Israel: “As the Founder and CEO of Make-A-Wish Israel, seeing the joy and light of critically ill children & their families when their Disney wish is fulfilled, gives me the strength to continue to make sure to grant the wish of every eligible child in Israel. When a wish child becomes sick, their childhood is immediately stolen from them! There is no wish as powerful as Disney to bring it back again.”