As part of Disney’s social purpose program, the company donated 100,000 face covers to children’s hospitals across EMEA to help provide comfort to children and their families who have been affected by the social isolation conditions during the COVID-19 pandemic.
An example of these donations has been seen in Turkey, where Disney has collaborated with the Hope Foundation for Children with Cancer (KAÇUV) to distribute cloth face covers to nearly 4,000 children undergoing treatment in 29 hospitals and care centers affiliated with the foundation in 16 Turkish provinces.
Cenk Soner, The Walt Disney Company Turkey General Manager said about the project: “As part of our social responsibility strategy that started with Walt Disney himself, we continue to add value and spread the magic of Disney not only with our in-kind donations but also via projects that are helping disadvantaged children in our communities in order to make their dreams come true. This cloth face cover donation project is one of the finest examples of our projects designed to use the power of our brand, characters and stories to inspire children and their families when they need it the most, to create Moments That Matter and inspire children and their families when they need it the most. We are happy to launch this project in cooperation with the Hope Foundation for Children with Cancer (KAÇUV). The project is intended to make children and their families feel our support and to give them comfort and morale during these difficult times.”
The Head of the Hope Foundation for Children with Cancer (KAÇUV), Prof. Dr. İnci Yıldız, said: “Our foundation aims to meet the physical and social needs of patients as well as their medical needs. We know that our children under treatment need morale support more than anything. We believe that this project will help us boost their morale in partnership with Disney. We also consider it very important to engage in a partnership with Disney, the top entertainment brand in the world. We would like to thank all the executives of Disney Turkey who gave us the opportunity to work with them in this donation campaign. It is pleasing to give morale support to children and their families when they need it the most.”
The Hope Foundation for Children with Cancer (KAÇUV) was founded in 2000 as an association of families with children under treatment and their physicians. The Foundation provides service with Family Houses where children can stay with their families free of charge in the course of their treatment. It also carries out activities and projects to improve the psychological, social, physical and medical life quality in pediatric hematology and oncology clinics. Having started operating in the Pediatric Hematology and Oncology Clinics of Cerrahpaşa Faculty of Medicine, the Foundation continues to serve in 14 clinics of 12 hospitals in Istanbul, Izmir, Bursa and Zonguldak.
About Disney’s Corporate Social Purpose and Responsibility Program
As part of its Social Purpose Program under Disney’s global Corporate Social Responsibility efforts, Disney commits to donate 100,000 cloth face covers to vulnerable children and families in local communities through its long-standing charity partners as well as reputable institutions across Europe, who bring comfort and inspiration to children facing trauma and isolation locally. Disney collaborates with Hope Foundation for Children with Cancer (KAÇUV) in Turkey and will be giving away these non-medical, reusable cloth face covers to nearly 4,000 children who have been under treatment in 26 hospitals throughout 16 provinces nationwide. Together with KAÇUV, Disney aims to inspire and motivate these children and their families by using the power of the brand, its characters and stories when it’s needed most.