We believe that doing the right thing for families is the right thing for our business. Acting responsibly is an integral part of our brand. It makes Disney products more attractive in a marketplace with abundant choices. It strengthens the connection we have with consumers who expect nothing less from us. It makes our company a more desirable place to work and helps us attract the very best and brightest to join our global cast. It builds goodwill in the communities in which we operate. All of these things contribute to The Walt Disney Company’s continued growth and success.
Our global commitment to conduct our business and create our products in a responsible and ethical manner focuses on six areas: ethical conduct, responsible content, environmental stewardship, community engagement, civic engagement and respectful workplaces. We continue to work diligently toward our citizenship goals and regularly set new challenges for our company to ensure we are constantly striving to improve.
For more than 90 years, The Walt Disney Company has been home to some of the world’s most beloved characters and cherished stories. Disney holds a special place in the hearts of millions of people because our themes and characters are universal, relatable and relevant to everyone.
The Disney brand has always been inclusive, with stories that reflect acceptance and tolerance and celebrate the differences that make our characters uniquely wonderful in their own way.
We constantly strive to live up to that legacy by continuing to create and share compelling storylines from our studios and media networks that entertain with inspirational and aspirational themes and reflect the incredibly rich diversity of the human experience. Our stories are timeless because they speak to the heart; our characters appeal to children across gender, ability, and experience because they’re defined by kindness, loyalty, humor, courage, wit and other traits that make a good friend.
Disney remains committed to continuing to create characters that are accessible and relatable to all children.
We are committed to inspire healthier generations, using our characters and stories to make healthier living fun and simple, and encouraging families to eat well and be active. The first media company to establish nutritional guidelines, our global Healthy Living Commitment was set in 2006, which is embedded into our EMEA business with European Nutritional Guidelines established in 2014. These set limits on sugar, salt, fats and portion sizes, and give families nutritious options for every day food and drink. We use Disney storytelling to get the whole family more active, and aim to educate and inspire children about healthy eating through our content and products.
Disney Kitchen is a packaging design that aligns Disney’s everyday food and drink portfolio under one identifiable banner.
Disney has created this range of products to be fun for kids, taste great and offer good value. Additionally, in order to carry the Disney Kitchen design, products must meet a number of Disney’s requirements, such as meeting our everyday nutritional guidelines, our product quality and integrity checks and adhering to our International Labour Standards.